“When I get bigger…”

I was watching a video on Facebook recently, of a friend’s younger daughter. She was three years old at the taping and she and her father were having a conversation. At one point she stated “When I get bigger…” and then rambled on about what she would accomplish and do and it struck me like a bell might, out of a deep sleep.

Manifestation. I know, a popular word these days. As a kid and young adult I was a fabulous manifester. Anything I wanted, whether on a whim or a big decision, simply appeared into my life. It just did, it was a thing. Then, as an adult things shifted. I suffered. Was broke. It seemed endless. For years I chalked it up to being “part of life”.

You know what? It WAS part of life because I expected it to be. Not because it was. It was because I created that suffrage. How might it be different if I expected it to be great? Be everything and more?

What if (hang with me now), what if we stepped into our adult selves knowing that we would live amazing, abundant, healthy, and incredibly adventurous lives simply because we knew they would be so?

Don’t get me wrong, I’m not saying we shouldn’t pay our dues. No matter what we choose for our profession, or partner, or any of it – it still must be mastered. Mastering anything takes time. But, what if instead of worrying, and trying to force our version of perfection into every single minute we simply kept moving forward, kept taking the action necessary every single day to create that life for ourselves. What if we knew with absolute certainty that “When I get bigger” everything would be okay? That it would be everything we dreamed and more.

Let’s take that leap shall we? Everyday. Let’s choose to know at our core that when we get bigger everything will be just perfect.

Thank you, Charli. You’re a genius.

Being Blessed and Turning 40

Someone recently noted that I am fortunate. For a moment I had to take a breath. “Me? Fortunate? What? I’ve hustled my you-know-what-off for everything I have! How could they ever think that?!…Oh wait…”

Yes. So fortunate.

Gah! I love what I do. I am so blessed. It is my JOB to create beautiful portraits for wonderful people. I work primarily out of my studio here in Asheville and occasionally even have the opportunity to travel all over the world for education and opportunity. What a freaking life, right?

It is true. At 18 I knew I wanted to BE a photographer but had no idea how. At 30 I was so busy running a bar, I only had a point and shoot that had a flash function I thought was fun and artsy that I loved using when we were out and about. I even had a name for it, “drunk flash”. It was great. Streaming lights in all the photos, highlights so blown everyone looked amazing.

I turn 40 next week. Man, 40. Most people you speak with cringe at remembering their 40th birthday. Frankly, I’m lovin it. Why? Because I am fortunate. I somehow was slung from hustling booze day in and day out, barely considering a future to building a business. A real business. A business where I photograph women from all walks of life, their families, them solo, whatever their hearts desire and create amazing artwork. I attend networking meetings every week, I run advertising, I write for local magazines about business and empowerment, I eat, live, and breathe my business to attract as many women into my studio as I know how to do and then some. I am in a constant state of evolution and upleveling my skillset AND my business to be better every day.

And then I take a breath.

I wouldn’t have it any other way.

Thank you whomever you are for reminding me that I am so fortunate. So fortunate to learn, to have the capacity to grow, to help others grow their own businesses, and to do what I love. 

To my birthday I look to my “order to the Universe” and it is as follows:

  • To be photographed by Sue Bryce
  • To enjoy champagne infused gummy bears
  • To laugh every day
  • To be healthy
  • To strive every day to be better than the day before
  • To pay ahead on my mortgage each month
  • To grow my savings for retirement
  • To travel to Barcelona in September and London in January
  • To remind others that they too can be better than they were the day before, simply by making the choice to be.

Thank you for reminding me that all of this is possible.




To Be Seen {Personal Post}

I got dumped this week. Someone I considered a very dear friend did not care for how I perceived that she had offended me and in no uncertain terms decided that we were no longer friends.

Wow. Full on slug to the gut.

“Ok, so what’s the deal, Cat? Why are you posting about this?”

Because it absolutely relates to WHY I do what I do. My grievances were centered around the fact that I wasn’t being “seen” by someone close to me; in work situations, and in personal. That my presence and understanding were being discounted for no understandable reason and it pissed me off.

And then I heard this voice this morning: “It only hurts if there is truth to it, Cat.”

I do what I do because I spent much of my life in the shadow of my own self-hate. I’ve worked through a lot of that over the past year or so, and most of it within the last six months. How could I possibly offer anyone the opportunity to BE SEEN through my own photography if I refused to see and value my own self? And then my friend decided that she didn’t want to be my friend anymore and that seven-year old little girl inside of me thought “Of course! Why would anyone want to be your friend anyway, Cat? You’re pushy, you’re bold, you’re dumb, you’re…” And then the seventeen year old version of me immediately started looking around for cigarettes because she knew the seven-year old girl was right on the money.

Wait. Breathe. No.

I was upset because I wasn’t being seen by someone I held in friendship but, whatever the issue is simply a reflection, isn’t it? Was I not “seeing” her? I certainly was quick to blame her and only take responsibility for the martyred reasons…Ahhh, yeah, I might break up with me too.

I really work to “see” the people in front of me, really see them. It is how I develop connection with my clients, with my family, and with my friends. It also requires that in order to see them, first I have to see myself. I have to care for myself. I have to look in the mirror and ask my conscience if she is proud to be a part of me today. Today, tomorrow, and the next day.

My portraiture would be nothing without that conscience or that connection. That means that I have to own my own choices. It means I have to look every person in the eye and see them, the real them and if I can’t do that, then I’m off. Off by a long shot.






Intentions to be Better…

Everyone makes new years resolutions, right? I was never one of “those” people. I kind of thought they were dumb. What makes January 1st any more a reasonable time to make changes in your life over any other day? Then it kind of dawned on me; we are all trying to be better. Maybe we forget from time to time and get caught up in our daily lives but, I think overall each of us, in some way wants to be better. It’s kind of like the advice others give you when you want to correct your posture. Have you heard this? When you walk through a doorway, use the doorway as the reminder to stand up nice and straight. The doorway is kind of like January 1st. No matter what is happening in your life, remember at the very least, on January 1st to set intentions to be better.

My intention this year is to be the best version of myself, to live up to my potential.

That is what this image is for me, a reminder of the best version of me. A very dear friend photographed me in January and I have decided that this shot is going to stand as my reminder that I am to make choices every day that help me to be better than I was yesterday.

To make better choices personally, in my business, financially, in relationships, and the list goes on. I’ve always had the excuse “Well, I didn’t really try for it anyway…” Well, this year, anything I set my sights on I am going after. No excuses. I refuse to take any part of my life for granted any longer. Not one minute and neither should you.

Call your mom. Enjoy the sunshine. Be passionate. It doesn’t matter about what, just that you are and about something. Further your education. Travel. Get outside your comfort zone. It doesn’t have to be across the globe (though, if it can be, it absolutely should be!), it can even be 20 minutes away. Hug someone. Hug a stranger, hug a friend. Learn something new. Take a walk. Take a nap. Live in this moment, this one right here.


The close of another year and, just wow.

The close of another year and, just wow.

I have to pinch myself sometimes. Don’t get me wrong, this year was tough. At times, I wasn’t sure how, if, or when I’d come out the other side but occasionally, you have trouble seeing the forest through the trees. Looking back on 2015, holy cow!

What. A. Year.

One of the greatest parts about my work is that I am able to celebrate the wonderful, and inspiring people who I have the privilege of photographing. I get to meet these amazing women, leading such incredible lives with their families and loved ones and just, even for a moment, show them how incredible and beautiful they are! These women are professionals, artists, home-makers, mothers, grandmothers, sisters, and the one thing they all have in common? They are all, each and every one of them, givers. They give of themselves in every way.

Thank you, universe. Thank you for this life. This one, right here! This life where I am so lucky, and so blessed to be able to live a life that I love, creating art with such an amazing community. I am an artist, a mentor, a student, a wife and loving every moment. Cheers, 2016. Welcome.

Here is to another great year. A year I welcome with open arms. A year full of goals, planning, fulfillment, introductions, exodus, learning, abundance, security, and freedom.


How Being Thankful Inspires Goals for the New Year

Getting ready for the new year, we all have sugar plums dancing about everything we hope to accomplish. My own goals are no different. First and foremost however, before putting pen to paper on those goals I think it is paramount that I review the year coming to a close to be thankful for my accomplishments and lessons.

This year has been a doozie for me, personally and professionally. I came in to 2015 with a goal to complete my continuing education course (which I did! Wahoo!), and to build my business, build savings for my family, and learn to manage my time more efficiently. What I have come to learn, throughout this year was so much more.

I did complete my continuing education. I also closed my second business and that took a toll on me both emotionally and financially. What I’ve come to realize with that closing is that it was the perfect opportunity for me to put my all and everything into this business, my photography. What is it they say? “Where focus goes, energy flows?” and it is exactly the truth. I picked myself up and dusted myself off and said “Cat, no more excuses. Now is the time for you to really shine, so get up off your arse and get to it.”

Since then I’ve been to New York, I’ve made new friends and new clients, visited with dear friends I haven’t connected with in years, my husband and I are actually able to spend time with one another (a concept foreign to us for years) and I love going to work every, single day.

I am excited for 2016. Life hands you exactly what you ask of it and I see that now. I love that I am able to live my life doing exactly what I love and with the people I choose to enjoy this journey with by my side. I love that I am able to support others in their dreams, and their successes.

For 2016:

  • My goal is to travel, to learn from masters in my field.
  • My goal is to build savings for my family.
  • My goal is to live to the fullest at every opportunity.
  • My goal is to photograph 192 women in 2016.
  • My goal is to photograph one inspired, conceptual shoot for me each month.
  • My goal is to spend quality time with the people that mean the world to me, near and far.
  • My goal is to set boundaries for myself and stick to them.

One of the things I started doing this year was saying “yes” to things. Things I had never experienced or had been fearful of. New ideas, new concepts, new journeys and it has been one of the most liberating changes in my life. Now I’m excited to fly on a plane. I trust that the pilot will get me to my destination safely. Now, I make new friends whenever given the opportunity and embrace everything wonderful I see in those people (Thanks, Andy 😀). Now, I venture to new places, out of my home, out of my regular path to connect to new people almost everyday. I am so thankful for that.

What are some of your goals for 2016? What is on your horizon?

Fine Art Portrait Concept

Coming into the fall this year, I realized I was struggling. Struggling to meet the level of service I strive to provide for my clients. Struggling to really create the imagery I KNOW that I can. A friend asked me when the last time I had shot, just to be shooting? Just to be shooting for me and I truly couldn’t answer. I had no idea.

When you first start out, you photograph anything and everything. It’s how you decide where you passion really lies within photography. Is it with weddings and events? Is it photographing infants? Is it in a photo-journalistic approach or a studio setting? Is it in covering families? Is it in shooting men or women? Is it with digital or film? Is it for fashion and editorial work? Is it with personal portraiture? Conceptual work and abstract? The list goes on and on.

For me personally, I have ALWAYS loved photographing people, women especially. Yes, I have experience with events and weddings and covering concerts and street photography but where my heart sings s portraiture. I prefer it be in my studio but it certainly hasn’t been banished only there, haha.

This year, I had been concentrating so heavily on my continuing education, my blinders were up. Plain and simple. And, by this fall, man I gotta tell ya, my fire was barely a candle flame. This happened when I studied music, too. I became so wrapped up in the theory of everything, the logistics that I had lost the love of the music itself. I had taken the art away and brought everything back down to the rules. It ruined it for me. Now, the extent of my singing belongs to belting at a karaoke night (don’t get me wrong, I will sing loud and proud for some karaoke) but the dreams of a career in music beyond teaching, left me a long time ago.

So, when my friend asked me when the last time I had photographed anything just for me it dawned on me that…I hadn’t. Plain and simple.

This is not an option. Not ever. For any artist. Heed these words, please.

As as an artist I HAVE to create, it’s in my blood. I love creating: lists, plans, concepts, flyers, goals, paintings, composites, you name it. What I get lost in sometimes is the execution. If you take away the creation part and all I’m left with is maintenance, and rules, and theories, my well runs pretty dry.

It was pretty apparent to me that I needed to start planning a shoot just for me. I had found some inspiration in a clay facial mask and found a model that could move like a ballerina and we created some beautiful images together.

I am now adding a conceptual line to our menu with 828. I will work with you and your ideas to design a vision to create some beautiful artwork. Please, let me know if you’re interested.

Model: Emma D

Photography: Cat Ford-Coates

inspired photography in asheville

Inspiration on the way:

  • all white – December
  • cherry red – January
  • Napoleonic era – February
  • branches – March
  • Paris – April